What does your customer actually need from your offer?
Your customer may not need more information. They may need more clarity, personalization, certainty, application, support—or simply less to figure out on their own.
Tell me about your offer and the people you serve. I'll look at the relationship between your customer, your offer, their buying decision, and your expertise to uncover where interactive experiences could create more value.
Takes about 5–8 minutes.
Tell me about your offer.
Don't worry about making this sound polished. The more specific you are, the better the analysis can be.
What is it? What does someone get? How does it work? How is it delivered? If there's a price, include it.
What do you know that matters?
Your value isn't only the information inside your offer. It can also be how you think, what you notice, how you simplify things, and the decisions you'd help someone make one-on-one.
Think about what you understand deeply, what you notice that your customer may not, or what you would help them do differently.
This can be something missing from free content, competing offers, common advice, or the way your industry usually solves this problem.
Who are they—and what's really going on for them?
Go beyond demographics. Think about what they're trying to do, what they're frustrated by, what they've already tried, and what their day-to-day behavior around this problem actually looks like.
Who are they? What do they want? What frustrates them? What have they already tried or learned? What are they tired of? Where do they keep getting stuck?
Think behavior: procrastinating, researching, buying things and not finishing them, doing everything themselves, jumping between ideas, asking certain questions repeatedly, avoiding certain tasks, etc.
What hesitation do you hear—or suspect?
Select anything that feels relevant. We won't assume the objection itself is the real problem; we'll look at what may sit underneath it.
What would you most like to improve right now?
This helps us decide where an interactive experience could create the most useful leverage in your customer journey.
We'll look at your customer, their behavior, your offer, your expertise, their likely resistance, and your business goal together—not as separate answers—to find the strongest opportunities.
We're connecting the dots.
Looking at what your customer may actually need...
This analysis may take a little bit.
Here's what stands out.
What your customer may actually need from you.
These aren't necessarily more things to add to your offer. Think of them as clues about what could make the experience more useful, compelling, relevant, or easier to act on.
What you could actually create.
Each of these ideas is designed around something your customer may actually need—not simply around an interactive format.
The interactive format isn't the idea.
What it does for your customer is the idea.
Start with what they need. Then build an experience that learns something meaningful about them and uses your expertise to give them something more relevant, useful, actionable, or personal.
Save this for later.
Save a PDF copy of your customer analysis, interactive ideas, and recommended first build.
Your browser's print window will open. Choose Save as PDF as the destination.
Turn your expertise into something people can interact with.
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